SW Care - Home Care in Cheltenham
The Promenade in Cheltenham — a tree-lined avenue in the heart of the town

Privacy Policy

Last updated: March 2026

SW Domiciliary Care Ltd (“SW Care”, “we”, “us”, “our”) is committed to protecting the privacy and personal data of every person who uses our services, visits our website, or contacts us. This policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

SW Domiciliary Care Ltd is a registered home care provider based at Harley House, 29 Cambray Place, Cheltenham GL50 1JN. We are registered with the Care Quality Commission (CQC) under provider ID 1-6720068087. For data protection enquiries, contact us at care@swcare.co.uk or call 01242 352 554.

What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity data: name, date of birth, next of kin details
  • Contact data: address, email, telephone number
  • Health and care data: medical conditions, care plans, medication records, GP and NHS details (classified as special category data under UK GDPR)
  • Financial data: payment details for care services (where applicable)
  • Employment data: for job applicants and staff — references, DBS checks, training records
  • Website data: cookies, IP address, pages visited (see our Cookie Policy below)

How We Use Your Data

We use personal data for the following purposes:

  • Delivering home care services and creating personalised care plans
  • Communicating with clients, families, and healthcare professionals
  • Meeting our legal and regulatory obligations (CQC, safeguarding, health and safety)
  • Processing job applications and managing staff records
  • Improving our website and services
  • Responding to enquiries and referrals

Legal Basis for Processing

We process personal data under the following lawful bases:

  • Contract: to deliver care services you have agreed to receive
  • Legal obligation: to comply with CQC regulations, safeguarding duties, and health and safety law
  • Vital interests: to protect the health and safety of clients in emergency situations
  • Legitimate interests: to manage our business, improve services, and communicate with families
  • Consent: for marketing communications and non-essential cookies (you may withdraw consent at any time)

For special category health data, we rely on the substantial public interest condition for health and social care purposes, and where necessary, explicit consent.

Who We Share Data With

We may share personal data with:

  • NHS professionals (GPs, district nurses, hospital discharge teams) involved in your care
  • Local authority social services where required for safeguarding or care funding
  • The Care Quality Commission (CQC) as our regulator
  • Our insurance provider (for claims or incident reporting)
  • IT and software providers who process data on our behalf (under data processing agreements)

We never sell personal data to third parties.

Data Retention

We retain personal data only for as long as necessary. Care records are kept for a minimum of 8 years after the end of service (or longer where required by law). Staff records are kept for 6 years after employment ends. Website analytics data is retained for 26 months.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data (subject access request)
  • Rectify inaccurate data
  • Erase your data (where legally permissible)
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at care@swcare.co.uk. We will respond within 30 days. If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO) at ico.org.uk.

Cookies

Our website uses cookies to improve your browsing experience. We use the Complianz plugin to manage cookie consent. You can adjust your cookie preferences at any time using the cookie settings banner on our website. For details on the cookies we use, please refer to our cookie declaration which is accessible via the cookie banner.

Data Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or damage. This includes encrypted storage, access controls, staff training, and regular security reviews. Our policies are managed through QCS (Quality Compliance Systems) to ensure they remain current and that every member of staff has acknowledged the latest data protection procedures.

Contact Us

If you have questions about this privacy policy or how we handle your data, contact us:

  • Email: care@swcare.co.uk
  • Phone: 01242 352 554
  • Address: SW Domiciliary Care Ltd, Harley House, 29 Cambray Place, Cheltenham GL50 1JN